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Ideas to Invoices

Dec 3, 2017

Robyn Metcalfe is the founder and director of Food+City at the University of Texas at Austin.

Food+City i a platform for telling stories that inspire innovation in the food system.

Dr. Metcalfe is a food historian at the University of Texas at Austin, founder and visiting research scholar and lecturer in the College of Natural Sciences.

Metcalfe has written for and produced Sunset Magazine, authored two non-fiction books, served as a visiting research scholar at Boston University and founded a non-profit educational farm in Maine. She has a Cordon Bleu certificate for culinary skills, a Cheese Certificate and is an ultra-marathoner.

In this episode of Ideas to Invoices, Metcalfe talks about the need for innovation in the food system, food startups and Food+City's mission and Food Challenge Prize at SXSW in 2018.